Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumgütermarkt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesetzliche Rahmenbedingungen...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumgütermarkt
Advertising effects
2
Beliefs
2
Brand management
2
Comparative advertising
2
Consumer goods marketing
2
Deutschland
2
Experiment
2
Germany
2
Individual behaviour
2
Konsumgütermarketing
2
Leadership
2
Markenführung
2
Market entry
2
Markteintritt
2
Markteintrittsstrategie
2
Moral responsibility
2
Structural equation model
2
Strukturgleichungsmodell
2
USA
2
Vergleichende Werbung
2
Werbewirkung
2
Central government
1
Community law
1
Contract law
1
Co‐operation
1
EU-Recht
1
Emotion
1
Financial markets law
1
Führungskräfteentwicklung
1
Government
1
Intelligence
1
Intelligenz
1
Kapitalmarktrecht
1
Law of obligations
1
Leadership development
1
Learning process
1
Lernprozess
1
Local government
1
Public administration
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
2
Thesis
1
Language
All
German
2
Author
All
Kramer, Robert
2
Fantapié Altobelli, Claudia
1
Institution
All
Helmut-Schmidt-Universität
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Research
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Persistent link: https://www.econbiz.de/10011570378
Saved in:
2
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Positionierung neuer Marken in Konsumgütermärkten -- Forschungsstand zur vergleichenden Werbung -- Analyse der Werbewirkung vergleichender Werbung in drei Produktkategorien -- Vergleichsintensität vergleichender Werbung.
Persistent link: https://www.econbiz.de/10014018473
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
