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What women want : creation of a luxury brand

Park, Judy - In: Business horizons 57 (2014) 2, pp. 247-257

Persistent link: https://www.econbiz.de/10010358717

The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea

Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137

Persistent link: https://www.econbiz.de/10010468488

Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands

Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281

Persistent link: https://www.econbiz.de/10010408106

The latent potential of virtual communities as brand missionaries : implications from US and Korean

Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27

Persistent link: https://www.econbiz.de/10010483704

Scripting the meaning : the influence of brand name script on brand meaning and brand attitude

Roshchupkina, Olga; Kang, Gi-Du - In: Asia marketing journal 25 (2023) 2, pp. 45-60

Persistent link: https://www.econbiz.de/10014384072

Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea

Kang, Raeyoon; Lee, Keun - In: Seoul journal of economics : SJE 36 (2023) 1, pp. 113-136

Persistent link: https://www.econbiz.de/10014279636

Herausforderung Ostasien

Pascha, Werner (contributor) - 2006

Persistent link: https://www.econbiz.de/10004865187

Import protection, business cycles, and exchange rates: Evidence from the great recession

Bown, Chad P.; Crowley, Meredith A. - 2011

This paper uses highly detailed, quarterly data for five major industrialized economies to estimate the impact of macroeconomic fluctuations on import protection policies over 1988:Q1 - 2010:Q4. First, estimates on a pre-Great Recession sample of data provide evidence of two key relationships....

Persistent link: https://www.econbiz.de/10010292150

Hayo, Bernd; Shin, Doh Chull - 2002

three years. Relying upon survey data collected in 1998 and 1999, this paper explores the role of the IMF in Korea, as …

Persistent link: https://www.econbiz.de/10010302272

Aspects of Inner-Korean relations examined from a German viewpoint

Horak, Sven - 2010

suitable to Korea. …

Persistent link: https://www.econbiz.de/10010302285

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