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~subject:"Kraftfahrzeugmarkt"
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The brand image myth
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Kraftfahrzeugmarkt
Marktpsychologie
3
Vereinigte Staaten
3
Handelspersonal
1
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Evans, Franklin B.
3
Roberts, Harry V.
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The journal of business : B
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ECONIS (ZBW)
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1
Ford versus Chevrolet : Park forest revisited
Evans, Franklin B.
- In:
The journal of business : B
41
(
1968
)
4
,
pp. 445-459
Persistent link: https://www.econbiz.de/10002132468
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2
Psychological and objective factors in the prediction of brand choice : Ford versus Chevrolet
Evans, Franklin B.
- In:
The journal of business : B
32
(
1959
)
4
,
pp. 340-369
Persistent link: https://www.econbiz.de/10002132477
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3
Fords, Chevrolets, and the problem of discrimination
Evans, Franklin B.
;
Roberts, Harry V.
- In:
The journal of business : B
36
(
1963
)
2
,
pp. 242-249
Persistent link: https://www.econbiz.de/10002132474
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