Purpose: Aesthetic clinics have expanded dramatically in recent years due to social media trends. This study aims to examine the antecedents of patient experience: product quality, service encounter, servicescape, outcome quality, electronic word of mouth (EWOM) on cognitive experience (CE) and...

Background This qualitative study explores consumers’ knowledge, perceptions, and reported propensity to use hospital quality information and proposes a communication strategy aimed at supporting the use of a prototypical decision-support tool for choosing a hospital. Methods Eight focus...