Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kreativität"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising Creativity Matters
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kreativität
Advertising
43
Werbung
37
Consumer behaviour
34
Konsumentenverhalten
32
Advertising effects
28
Werbewirkung
28
Creativity
12
Brand image
9
Markenimage
9
Einzelhandel
8
Marketing
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Satisfaction
4
Schweden
4
Sweden
4
Viral marketing
4
Virales Marketing
4
Werbeplanung
4
Öffentlichkeitsarbeit
4
Coronavirus
3
Corporate Social Responsibility
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Guidebook
1
Ratgeber
1
Language
All
English
12
Author
All
Dahlén, Micael
8
Rosengren, Sara
8
Modig, Erik
3
Blom, Angelica
1
Bondesson, Niklas
1
Campbell, Colin L.
1
Colliander, Jonas
1
Demsar, Vlad
1
Eisend, Martin
1
Fransen, Marieke L.
1
Koslow, Scott
1
Lange, Fredrik
1
Noort, Guda van
1
Rauwers, Fabiënne
1
Remmelswaal, Paola
1
Sands, Sean
1
Törn, Fredrik
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
2
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
3
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
4
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
Creativity unlimited : thinking inside the box for business innovation
Dahlén, Micael
-
2008
-
1.ed.
Persistent link: https://www.econbiz.de/10013489952
Saved in:
6
Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
Saved in:
7
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
8
Creativity unlimited : thinking inside the box for business innovation
Dahlén, Micael
-
2008
Persistent link: https://www.econbiz.de/10004923693
Saved in:
9
Consumer advertising as a signal of employer attractiveness
Rosengren, Sara
;
Bondesson, Niklas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
Saved in:
10
Store-window creativity's impact on shopper behavior
Lange, Fredrik
;
Rosengren, Sara
;
Blom, Angelica
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1014-1021
Persistent link: https://www.econbiz.de/10011440070
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
