Narrow search
Showing 1 - 6 of 6
Cover Image
A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia
Šerić, Maja - In: Journal of hospitality and tourism insights 1 (2018) 4, pp. 340-366
Persistent link: https://www.econbiz.de/10011924290
Cover Image
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja; Gil Saura, Irene; Praničević, Daniela … - In: Economic research 29 (2016) 1, pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
Cover Image
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Cover Image
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Cover Image
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Cover Image
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja; Mikulić, Josip - In: Tourism review 78 (2023) 3, pp. 697-711
Persistent link: https://www.econbiz.de/10014301838