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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
Satisfaction
9
Zufriedenheit
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8
Markenartikel
8
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United States
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Personality psychology
6
Persönlichkeitspsychologie
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Perception
5
Wahrnehmung
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Advertising effects
4
Cultural identity
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Decision
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Emotion
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Entscheidung
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Lebensqualität
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Quality of life
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Time
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Aaker, Jennifer
2
Lee, Angela Y.
2
Drolet, Aimee L.
1
Griffin, Dale
1
Jiewen Hong
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Kamvar, Sepandar
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Mogilner, Cassie
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Shavitt, Sharon
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Research paper series / Stanford Graduate School of Business
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Social psychology of consumer behavior
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ECONIS (ZBW)
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Cross-cultural issues in consumer behavior
Shavitt, Sharon
;
Lee, Angela Y.
;
Torelli, Carlos J.
- In:
Social psychology of consumer behavior
,
(pp. 227-250)
.
2009
Persistent link: https://www.econbiz.de/10003812966
Saved in:
2
Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
Saved in:
3
How happiness impacts choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar
-
2011
Persistent link: https://www.econbiz.de/10009316772
Saved in:
4
Recalling mixed emotions
Aaker, Jennifer
(
contributor
);
Drolet, Aimee L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003719296
Saved in:
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