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~subject:"Kulturelle Identität"
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Kulturelle Identität
China
8
KMU
5
SME
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Hong Kong
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Hongkong
4
Cultural identity
2
Entrepreneurship
2
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B2B branding
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Brand image
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Brand management
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Branding impediments
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Chinese
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Siu, Wai-sum
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Journal of world business : JWB
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Small business economics : an entrepreneurship journal
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ECONIS (ZBW)
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Yuan and marketing : the perception of Chinese owner-managers
Siu, Wai-sum
- In:
Journal of world business : JWB
43
(
2008
)
4
,
pp. 449-462
Persistent link: https://www.econbiz.de/10003778409
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Small firm marketing in China : a comparative study
Siu, Wai-sum
- In:
Small business economics : an entrepreneurship journal
16
(
2001
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10001598506
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