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Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen; Cherian, Joseph A. - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
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The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
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Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.; Cherian, Joseph A.; Casakin, Hernan - In: Journal of business research : JBR 66 (2013) 8, pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
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Grouping Euroconsumers : a culture-based clustering approach
Kale, Sudhir H. - 2006
Persistent link: https://www.econbiz.de/10003410964