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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
66
Konsumentenverhalten
64
Customer satisfaction
26
Service quality
26
Dienstleistungsqualität
21
Kundenzufriedenheit
20
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Markenimage
12
Brand management
11
Markenführung
11
USA
10
United States
10
B-to-B-Marketing
9
Business-to-business marketing
9
Cross-cultural management
9
India
9
Indien
9
Innovation
9
Interkulturelles Management
9
Pricing strategy
9
China
8
Cultural identity
8
Firm performance
8
Intercultural service encounters
8
Personality psychology
8
Persönlichkeitspsychologie
8
Unternehmenserfolg
8
Advertising effects
7
Australia
7
Customer service
7
Emerging economies
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Kundenservice
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Preismanagement
7
Schwellenländer
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Werbewirkung
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English
8
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Sharma, Piyush
7
Kim, Namwoon
2
Marshall, Roger
2
Sivakumaran, Bharadhwaj
2
Tam, Jackie L. M.
2
Chan, Ricky Y. K.
1
Lee, Wai Jin
1
Phau, Ian
1
Roy, Rajat
1
St. Davčik, Nebojša
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Su, Yong
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Ueno, Akiko
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Zhan, Wu
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Journal of international consumer marketing
2
The journal of services marketing
2
European journal of marketing : EJM
1
Journal of fashion marketing and management
1
Journal of service management
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
8
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1
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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2
Role of personal cultural orientations in intercultural service encounters
Sharma, Piyush
;
Zhan, Wu
;
Su, Yong
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10011487075
Saved in:
3
Service role and outcome as moderators in intercultural service encounters
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service management
26
(
2015
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10010504614
Saved in:
4
Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
Saved in:
5
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
Saved in:
6
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
7
Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations
Tam, Jackie L. M.
;
Sharma, Piyush
;
Kim, Namwoon
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 643-658
Persistent link: https://www.econbiz.de/10011635055
Saved in:
8
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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