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Kundenanalyse
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,896
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
Beziehungsmarketing
9,144
Jugendliche
9,009
Brand
8,189
Brand image
7,433
Markenimage
7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
Social web
5,037
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
Advertising
3,295
Werbung
3,282
Emotion
3,267
Pricing strategy
2,978
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25
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17
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Article
71
Book / Working Paper
62
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Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
21
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21
Hochschulschrift
18
Graue Literatur
16
Non-commercial literature
16
Thesis
14
Working Paper
11
Arbeitspapier
10
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Guidebook
2
Ratgeber
2
Sammlung
2
Forschungsbericht
1
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1
Universitätsschrift
1
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English
79
German
52
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2
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Hruschka, Harald
4
Baugh, Brian
3
Bazil, Vazrik
3
Boztuğ, Yasemin
3
Holthaus, Lina
3
Horn, Carmen
3
Perret, Jens K.
3
Silberer, Günter
3
Wünschmann, Stefan
3
Baker, Scott R.
2
Bierlaire, Michel
2
Buxel, Holger
2
Cheshire, James
2
Dellaert, Benedict G. C.
2
Dippold, Katrin
2
Longley, Paul A.
2
Müller, Stefan
2
Petras, André
2
Reisinger, Heribert
2
Revella, Adele
2
Riekhof, Hans-Christian
2
Sammon, Marco C.
2
Singleton, Alexander D.
2
Wagner, Udo
2
Walsh, Gianfranco
2
Zimmermann, Gregor
2
Abdel Aziz, Hadia H.
1
Akturk, M. Serkan
1
Allgayer, Florian
1
Amorim, Pedro
1
Anic, Damir
1
Anić, Ivan-Damir
1
Arentze, Theo
1
Arentze, Theo A.
1
Baker, Scott
1
Bartmann, Benedikt
1
Basu, Preetam
1
Batislam, Emine Persentili
1
Bauer, Hans H.
1
Berghaus, Nadine
1
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Books on Demand GmbH <Norderstedt>
2
National Bureau of Economic Research
2
Fraunhofer-Informationszentrum Raum und Bau
1
Haufe-Lexware GmbH & Co. KG
1
John Wiley and Sons <Hoboken, NJ>
1
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Gabler Edition Wissenschaft
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of targeting, measurement and analysis for marketing
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
NBER working paper series
2
PhD series / Copenhagen Business School
2
Reihe: Kundenorientierte Unternehmensführung
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriftenreihe Studien zum Konsumentenverhalten
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advanced technologies management for retailing : frameworks and cases
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Asia Pacific journal of marketing and logistics
1
Band ... der GfM-Schriftenreihe Marketing-Manual
1
Banks and bank systems : international research journal
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Bonner Beiträge zur Geographie : Materialien aus Forschung und Lehre
1
Brick & mortar shopping in the 21st century
1
Chandos social media series
1
Channel strategies and marketing mix in a connected world
1
Consumer psychology in a social media world
1
DUV : Wirtschaftswissenschaft
1
Data mining for design and marketing
1
Digital and social media marketing : a results-driven approach
1
Discussion paper / Center for Economic Research, Tilburg University
1
E-business management : integration of Web technologies with business models
1
European journal of operational research : EJOR
1
Europäische Hochschulschriften / 5
1
Geschäftsmodelle - Wertschöpfung - Transformation
1
Global business & economics review
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
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ECONIS (ZBW)
128
USB Cologne (EcoSocSci)
3
EconStor
2
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1
Consumer segments in social commerce : a latent class approach
Nadeem, Waqar
;
Juntunen, Mari
;
Juntunen, Jouni
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10011695062
Saved in:
2
Subskriptionen und Abomodelle für den Schweizer Handel
Rudolph, Thomas
;
Bischof, Severin Friedrich
;
Schürch, Sven
-
2019
Persistent link: https://www.econbiz.de/10012125252
Saved in:
3
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
Saved in:
4
Consuming as a family : modes of intergenerational influence on young adults
Mittal, Banwari
;
Stafford, Marla Royne
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10008651821
Saved in:
5
Die Identifizierung von Lead Usern über soziale Netzwerke : eine empirische Untersuchung unter jungen Konsumenten
Kratzer, Jan
;
Lettl, Christopher
- In:
Kundenintegration 2.0
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009302958
Saved in:
6
How to improve
brand
tracking research : a frozen pizza case study
Chrzan, Keith
;
Malcom, Douglas
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 723-733
Persistent link: https://www.econbiz.de/10003909382
Saved in:
7
Die Schätzung von Markentreue, Nichtkäuferanteil und Marktpotenzial aus Handelspaneldaten
Reisinger, Heribert
;
Wagner, Udo
;
Schuster, Matthias
- In:
Operations research proceedings 2002 : selected papers …
,
(pp. 127-132)
.
2003
Persistent link: https://www.econbiz.de/10001751972
Saved in:
8
Teen vision
Bornebusch, Charlotte
- In:
The European retail digest : the authoritative guide to …
54
(
2007/08
),
pp. 38-41
Persistent link: https://www.econbiz.de/10003530362
Saved in:
9
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
10
Effects of seamless omnichannel experience on customer behavioural outcomes
Singh, Tanya
;
Pandey, Shivendra Kumar
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 621-638
Persistent link: https://www.econbiz.de/10015064027
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