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Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario; Hundertmark, Annika; Schimmelpfennig, Heiko; … - In: The international review of retail, distribution and … 23 (2013) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10009781169
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Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario; Papenhoff, Heike; Wilke, Annika - In: Effektives Customer Relationship Management : …, (pp. 435-448). 2008
Persistent link: https://www.econbiz.de/10003752036
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Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario; Papenhoff, Heike; Wilke, Annika - In: Effektives Customer Relationship Management : …, (pp. 307-319). 2017
Persistent link: https://www.econbiz.de/10011599210
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Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario - In: Effektives Customer Relationship Management : …, (pp. 389-400). 2013
Persistent link: https://www.econbiz.de/10014546747