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~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Lieferkette
8
Supply chain
8
Retailing
5
Beziehungsmarketing
4
Consumer behaviour
4
Einzelhandel
4
Konsumentenverhalten
4
Relationship marketing
4
Retail trade
4
Reactance theory
3
Accumulation programs
2
Closing time
2
Co-production
2
Conflict management
2
Controlling policy
2
Customer control
2
Customer experience
2
Customer satisfaction
2
Firm performance
2
Flexibility
2
Flexibilität
2
Gratitude
2
Instant programs
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Loyalty program
2
Loyalty programmes
2
Loyalty programs
2
Online retailing
2
Online-Handel
2
Personal space
2
Redemption policy
2
Restaurants
2
Risk management
2
Service industries
2
Shopper behavior
2
Social/economic rewards
2
Stage of relationship
2
Strategic management
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Esmark, Carol L.
2
Noble, Stephanie M.
2
Bell, John E.
1
Noble, Charles H.
1
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European journal of marketing : EJM
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.
;
Esmark, Carol L.
;
Noble, Charles H.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 361-368
Persistent link: https://www.econbiz.de/10010245244
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2
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
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