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~subject:"Kundenintegration"
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Ein neues Positionierungsmodel...
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Kundenintegration
Theorie
29
Theory
29
Deutschland
17
Beziehungsmarketing
16
Germany
16
Relationship marketing
16
Sport
16
Sports
15
Consumer behaviour
14
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14
Dienstleistungsmarketing
13
Services marketing
13
Betriebliche Wertschöpfung
12
Dienstleistungsqualität
12
Sportmarketing
12
Sports marketing
12
Value creation
12
Dienstleistungsmanagement
11
Service management
11
Service quality
11
Dienstleistung
10
Customer integration
7
Management
7
Marketing
7
Preismanagement
7
Pricing strategy
7
Brand management
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenführung
6
Measurement
6
Messung
6
Professional sports
6
Profisport
6
Service-Dominant Logic
6
Service-dominant logic
6
Sponsorship
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Controlling
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Woratschek, Herbert
7
Horbel, Chris
4
Popp, Bastian
4
Baier, Daniel
1
Buser, Markus
1
Dickson, Geoff
1
Kullak, Franziska S.
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The service industries journal
2
European Sport management quarterly : ESMQ
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Sport management review
1
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ECONIS (ZBW)
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1
Integration von Weiterempfehlungsgebern als Erfolgsfaktor für die Vermarktung komplexer Dienstleistungen
Horbel, Chris
;
Woratschek, Herbert
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 423-449)
.
2009
Persistent link: https://www.econbiz.de/10003808734
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2
Introduction : value co-creation in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337088
Saved in:
3
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
4
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
5
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
6
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
7
How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.
;
Baier, Daniel
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014265655
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