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Kundenintegration
Brand management
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Brexendorf, Tim Oliver
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Dubiel, Anna
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Open innovation : new product development essentials from the PDMA
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Steuern die Markenmanager oder die Konsumenten die Märkte? : kritische Reflexionen zur partizipativen Markenführung unter der Berücksichtigung von sozialen Medien
Brexendorf, Tim Oliver
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 15-29)
.
2012
Persistent link: https://www.econbiz.de/10009552936
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Keeping up with the virtual voice of the customer : social media applications in product innovation
Dubiel, Anna
;
Brexendorf, Tim Oliver
;
Glöckner, Sebastian
- In:
Open innovation : new product development essentials …
,
(pp. 57-79)
.
2014
Persistent link: https://www.econbiz.de/10010463992
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