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From customer to partner engagement : a conceptualization and typology of engagement in B2B
Reinartz, Werner J.; Berkmann, Manuel - In: Customer engagement marketing, (pp. 243-268). 2018
Persistent link: https://www.econbiz.de/10011739866
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Wertschöpfung durch Kundenintegration
Käuferle, Monika; Ptok, Annette; Reinartz, Werner J. - In: Wertschöpfung im Handel, (pp. 140-168). 2014
Persistent link: https://www.econbiz.de/10010257716
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
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Conceptualizing value creation in the platform era
Reinartz, Werner J.; Venkatesan, Rajkumar - In: Journal of creating value 8 (2022) 2, pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
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Customer engagement and marketing practice
Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019
Persistent link: https://www.econbiz.de/10013163341
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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Customer engagement : the construct, antecedents, and consequences
Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
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Customer engagement marketing
Pansari, Anita; Kumar, V. - In: Customer engagement marketing, (pp. 1-27). 2018
Persistent link: https://www.econbiz.de/10011739810