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Kundenintegration
Consumer behaviour
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Customers as resource integrators : toward a model of customer learning
Hibbert, Sally
;
Winklhofer, Heidi
;
Temerak, Mohamed Sobhy
- In:
Journal of service research : JSR
15
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009578295
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2
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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