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~subject:"Kundenintegration"
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Kundenintegration
Consumer behaviour
20
Konsumentenverhalten
20
Internationales Marketing
17
International marketing
16
Multinationales Unternehmen
14
Transnational corporation
14
USA
13
United States
13
Brand image
11
Brand management
11
Designation of origin
11
Herkunftsbezeichnung
11
Markenführung
11
Markenimage
11
Brand
8
Markenartikel
8
Advertising
6
Advertising effects
6
Globalisierung
6
Globalization
6
Innovation
6
New product development
6
Werbewirkung
6
Werbung
6
Auslandsinvestition
5
Creativity
5
Customer integration
5
Foreign investment
5
Kreativität
5
Personality psychology
5
Persönlichkeitspsychologie
5
Produktentwicklung
5
China
4
Cultural identity
4
International market entry
4
Internationaler Markteintritt
4
Kulturelle Identität
4
Advertising industry
3
Auslandsaufenthalt
3
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Magnusson, Peter
5
Gummerus, Johanna
1
Koskull, Catharina von
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Kristensson, Per
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Netz, Johan
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Skålén, Per
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Wästlund, Erik
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Creativity and innovation management
1
Journal of the Academy of Marketing Science
1
Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
1
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ECONIS (ZBW)
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Exploring users' appropriateness as a proxy for experts when screening new product/service ideas
Magnusson, Peter
;
Wästlund, Erik
;
Netz, Johan
- In:
The journal of product innovation management : an …
33
(
2016
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011536433
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2
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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3
Exploring the contributions of involving ordinary users in ideation of technology-based services
Magnusson, Peter
- In:
The journal of product innovation management : an …
26
(
2009
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10003883677
Saved in:
4
Turning users' innovativeness during ideation
Kristensson, Per
;
Magnusson, Peter
- In:
Creativity and innovation management
19
(
2010
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003986740
Saved in:
5
The delicate balancing act of trying to understand user perspectives on technology-based services
Magnusson, Peter
- In:
Use of science and technology in business : exploring …
,
(pp. 315-340)
.
2009
Persistent link: https://www.econbiz.de/10003951034
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