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Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric; Guzman, Francisco - In: The journal of consumer marketing 33 (2016) 5, pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan; Berthon, Pierre R.; Rabinovich, Tamara - In: Business horizons 60 (2017) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
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Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain; Veloutsou, Cleopatra - In: Journal of business research : JBR 70 (2017), pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - In: Journal of strategic marketing 32 (2024) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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User Generated Branding: State of the Art of Research
Burmann, Christoph; Arnhold, Ulrike - 2008
Persistent link: https://www.econbiz.de/10012875016