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Contextualised co-creation : innovating with individual external contributors throughout the product life cycle
Tekic, Anja; Willoughby, Kelvin W. - In: International journal of product development : IJPD 22 (2017) 3, pp. 230-245
Persistent link: https://www.econbiz.de/10011860531
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan; Soyez, Katja - In: Journal of business research : JBR 63 (2010) 7, pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
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Smart, connected open architecture product : an IT-driven co-creation paradigm with lifecycle personalization concerns
Zheng, Pai; Lin, Yuan; Chen, Chun-Hsien; Xu, Xun - In: International journal of production research 57 (2019) 8, pp. 2571-2584
Persistent link: https://www.econbiz.de/10012184079
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Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars; Kristensson, Per; Gustafsson, Anders; … - In: Journal of service management 22 (2011) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
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Preference markets in new product development
Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 16-25
Persistent link: https://www.econbiz.de/10009419845
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Leveraging social network sites in new product development : opportunity or hype?
Roberts, Deborah L.; Candi, Marina - In: The journal of product innovation management : an … 31 (2014), pp. 105-117
Persistent link: https://www.econbiz.de/10010437210
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Diversity and change of user driven innovation modes in companies
Hyysalo, Sampsa; Repo, Petteri; Timonen, Päivi; … - In: International journal of innovation management 20 (2016) 2, pp. 1650023-1-33
Persistent link: https://www.econbiz.de/10011498688
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187