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Kundenintegration
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Shiu, Eric
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Cheng, Colin CJ
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International small business journal : ISBJ
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Organizations and social networking : utilizing social media to engage consumers
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ECONIS (ZBW)
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Typical innovative and involvement characteristics of contributors to consumer generated media
Shiu, Eric
- In:
Organizations and social networking : utilizing social …
,
(pp. 103-124)
.
2013
Persistent link: https://www.econbiz.de/10009768699
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How to enhance SMEs customer involvement using social media : the role of social CRM
Cheng, Colin CJ
;
Shiu, Eric
- In:
International small business journal : ISBJ
37
(
2019
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10012000047
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