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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Journal of marketing theory and practice 25 (2017) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
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Exploring customer engagement valences in the social services
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
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Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan; Rahman, Kaleel; Robinson, Linda J.; … - In: Journal of strategic marketing 31 (2023) 2, pp. 370-402
Persistent link: https://www.econbiz.de/10014303306