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~subject:"Kundenintegration"
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Negative engagement
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Kundenintegration
Beziehungsmarketing
15
Relationship marketing
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Consumer behaviour
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Social Web
11
Social web
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7
Öffentlichkeitsarbeit
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Customer integration
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Customer satisfaction
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Bowden, Jana
4
Gabbott, Mark
3
Naumann, Kay
3
Do, Diem Khac Xuan
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Rahman, Kaleel
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Robinson, Linda J.
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Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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2
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Saved in:
3
Exploring customer engagement valences in the social services
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
Saved in:
4
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
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