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Sustainable value co-creation at the Bottom of the Pyramid : using mobile applications to reduce food waste and improve food security

Apostolidis, Chrysostomos; Brown, David M.; Wijetunga, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 856-886

Persistent link: https://www.econbiz.de/10012607860

Effects of digital nudging on the adoption of APPs for value co-creation among online consumers

Ren, Shengnan; Liu, Dawei - In: Information technology and management 25 (2024) 2, pp. 161-172

Persistent link: https://www.econbiz.de/10015080407

Customer engagement in online service brand communities

Chi, Ming; Harrigan, Paul; Xu, Yongshun - In: The journal of services marketing 36 (2022) 2, pp. 201-216

Persistent link: https://www.econbiz.de/10013407472

How to co-create local food products with consumers?

Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10011738641

The impact of consumption situations and culture differences on decision making in food prosumption

Xie, Chunyan; Grønhaug, Kjell - In: Nordic journal of business : NJB 66 (2017) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012232090

Efficiency of consumer (household sector) vs. producer innovation

Hienerth, Christoph; Hippel, Eric von; Jensen, Morten Berg - 2012 - This revision September, 2012

In this paper we report upon a first empirical exploration of the relative efficiency of innovation development by product users vs. product producers. In a study of over 50 years of product innovation in the whitewater kayaking field, we find users in aggregate were approximately 3X more...

Persistent link: https://www.econbiz.de/10009579600