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User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José; Scribner, Lisa L.; Ruiz Mafe, Carla - In: Engaging consumers through branded entertainment and …, (pp. 221-241). 2015
Persistent link: https://www.econbiz.de/10011389620
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Entwurfsmuster zur Unterstützung kollaborativer Ideenentwicklung in virtuellen Ideen Communities
Huber, Josef Michael Martin - 2015
Persistent link: https://www.econbiz.de/10010512590
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Co-creation and user innovation : the role of online 3D printing platforms
Rayna, Thierry; Striukova, Ludmila; Darlington, John - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 90-102
Persistent link: https://www.econbiz.de/10011428845
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Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.; Brodie, Roderick J.; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
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The becoming of user-generated reviews : looking at the past to understand the future of managing reputation in the travel sector
Baka, Vasiliki - In: Tourism management : research, policies, practice 53 (2016), pp. 148-162
Persistent link: https://www.econbiz.de/10011440047
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The crowdfunding market, models, platforms, and projects
Demiray, Melek; Burnaz, Sebnem; Aslanbay, Yonca - In: Crowdfunding for sustainable entrepreneurship and innovation, (pp. 90-126). 2017
Persistent link: https://www.econbiz.de/10011529114
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Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de
Baumbach, Wenke; Schmidle, Michael - 2008
Persistent link: https://www.econbiz.de/10003803801
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Lead-User Identifikation in virtuellen Communities am Beispiel von www.biertest-online.de
Jiptner, Katharina; Bialkowski, Alexander; Cheng, … - 2008
Persistent link: https://www.econbiz.de/10003803806
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Dynamic Effect of Digital Badges in User-Generated Content Platforms
Lu, Shijie - 2020
User-generated content (UGC) platforms have increasingly adopted digital badges as a key mechanism to incentivize user engagement. Drawing from the extant literature, the authors theorize that digital badges can have an enduring effect on UGC consumption and creation beyond immediate effects...
Persistent link: https://www.econbiz.de/10012838820