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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316

Persistent link: https://www.econbiz.de/10010512567

Relational mechanisms in innovation co-creation

Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168

Persistent link: https://www.econbiz.de/10011339607

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Sustainability co-creation in digitalized global value chains

Grunwald, Guido - In: Strategic change 31 (2022) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10012814210

Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors

Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142

Persistent link: https://www.econbiz.de/10012299477

Socio-economic value co-creation and sports tourism : evidence from Tasmania

Shams, S. M. Riad; Lombardi, Rosa - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 218-238

Persistent link: https://www.econbiz.de/10011573307

Adding co-creation as an antecedent condition leading to trust in business-to-business relationships

Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181

Persistent link: https://www.econbiz.de/10012004238

Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883

Persistent link: https://www.econbiz.de/10012203378

How to profit from a better"virtual customer environment"

Nambisan, Satish; Nambisan, Priya - In: MIT sloan management review 49 (2007/08) 3, pp. 53-61

Persistent link: https://www.econbiz.de/10003714565

Interaktives Marketing : neue Wege zum Dialog mit Kunden

Belz, Christian (ed.) - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003716426

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