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~subject:"Kundenintegration"
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A Comparative Analysis of the...
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Kundenintegration
Beziehungsmarketing
6
Relationship marketing
6
India
4
Brand management
3
Consumer behaviour
3
Customer integration
3
Indien
3
Konsumentenverhalten
3
Markenführung
3
Celebrity endorsement
2
Celebrity-Werbung
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer value
2
Firm performance
2
Kundenwert
2
Leistungsmotivation
2
USA
2
United States
2
Unternehmenserfolg
2
Work motivation
2
celebrity endorser
2
economic growth
2
national culture
2
sponsorship
2
sports marketing
2
Advertising effects
1
Arbeitsgruppe
1
Athletes
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Competitive advantage
1
Corporate disclosure
1
Corporate reputation
1
Customer engagement
1
Customer satisfaction
1
Customer-company relationships
1
Economic crisis
1
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English
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Kumar, V.
3
Pansari, Anita
3
Gupta, Shaphali
1
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Customer engagement marketing
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
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2
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
3
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
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