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Kundenintegration
Social Web
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6,752
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1,231
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1,216
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1,212
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1,065
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30
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27
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19
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18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
15
Brodie, Roderick J.
14
Franke, Nikolaus
14
Jacob, Frank
14
Witell, Lars
14
Brem, Alexander
13
Conduit, Jodie
13
De Jong, Jeroen P. J.
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Ihl, Christoph
13
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Oliveira, Pedro
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11
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Rahman, Zillur
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10
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10
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10
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10
Nambisan, Satish
10
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9
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Evangelische Akademie Loccum
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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ICServ <5., 2017, Wien>
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Innovationsforum <Daimler und Benz Stiftung> <10., 2014, Berlin>
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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International Conference on Services Management <North Cyprus)>
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National Bureau of Economic Research
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1
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1
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1
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1
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Journal of business research : JBR
154
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
49
SpringerLink / Bücher
47
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
The journal of business & industrial marketing
39
Technological forecasting & social change : an international journal
38
International journal of hospitality management
36
Research policy : policy, management and economic studies of science, technology and innovation
35
Journal of strategic marketing
32
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Tourism management : research, policies, practice
21
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
European journal of marketing
16
European management journal
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Psychology & marketing
16
Revolutionizing innovation : users, communities, and open innovation
16
International journal of product development : IJPD
15
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ECONIS (ZBW)
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EconStor
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1
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
2
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
Saved in:
3
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
4
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
5
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
6
User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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9
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong
- In:
International journal of information systems and change …
6
(
2013
)
4
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Saved in:
10
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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