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Services marketing management : an international perspective
Kasper, Hans; Helsdingen, Piet van; Vries, Wouter R. de - 1999
Persistent link: https://www.econbiz.de/10000666588
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Erfolgreiches Management internationaler Geschäftsbeziehungen : organisationstheoretische Grundlagen, Marketing und interkulturelle Aspekte
Rauscher, Christian - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001695325
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Excellence in managing worldwide customer relationships
Cook, Thomas A. - 2017 - Boca Raton ; London ; New York$nCRC Press
The challenges of customer service and business development in international business -- Establishing a robust and aggressive export sales and customer service strategy -- E-commerce -- Cargo loss control -- Regulatory and trade compliance concerns in international trade -- Utilizing service...
Persistent link: https://www.econbiz.de/10011613098
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Successful global account management : key strategies and tools for managing global customers
Wilson, Kevin; Speare, Nick - 2002
Persistent link: https://www.econbiz.de/10004749936
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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106
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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Global account management : creating value
Hennessey, H. David; Jeannet, Jean-Pierre - 2003
Persistent link: https://www.econbiz.de/10001759891