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Customers' relationship with the service firm and its sales personnel : does gender matter?
Cho, Yoon-na; Rutherford, Brian N. - In: Journal of marketing theory and practice 19 (2011) 3, pp. 325-336
Persistent link: https://www.econbiz.de/10009243277
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Developing our understanding of patronizing frontline employees
Anaza, Nwamaka A.; Rutherford, Brian N. - In: Managing service quality : MSQ ; an international journal 22 (2012) 4, pp. 340-358
Persistent link: https://www.econbiz.de/10009581806
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A commentary on "the role of services in the future"
Cronin, J. J. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10012483498
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The role of social capital and knowledge transfer in selling center performance
Yang, Jing; Alejandro, Thomas G. Brashear; Boles, James S. - In: The journal of business & industrial marketing 26 (2011) 3, pp. 152-161
Persistent link: https://www.econbiz.de/10009009489