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Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
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Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of retailing 98 (2022) 2, pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
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Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.; Gustafsson, Anders; McColl-Kennedy, … - In: Journal of service management 25 (2014) 2, pp. 253-274
Persistent link: https://www.econbiz.de/10010343471