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Kundenwert
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456543
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The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
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