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A generalized framework for estimating customer lifetime value when customer lifetimes are not observed
Singh, Siddharth S.; Borle, Sharad; Jain, Dipak - In: Quantitative marketing and economics : QME 7 (2009) 2, pp. 181-205
Persistent link: https://www.econbiz.de/10003885267
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The sandwich strategy : managing new products and services for value creation and value capture
Jain, Dipak - In: Kellogg on marketing, (pp. 161-181). 2010
Persistent link: https://www.econbiz.de/10008664282
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Customer lifetime value measurement
Borle, Sharad; Singh, Siddharth S.; Jain, Dipak - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
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Modeling sources of heterogeneity in customer lifetime purchase behavior
Jain, Dipak; Singh, Siddarth S. - 2013
Persistent link: https://www.econbiz.de/10009786190
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Customer loyalty programs : are they profitable?
Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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Measuring customer lifetime value : models and analysis
Singh, Siddharth S.; Jain, Dipak - 2013
Persistent link: https://www.econbiz.de/10010235008