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Kundenwert
Kundenmanagement
10
Relationship marketing
10
Beziehungsmarketing
9
Kundenorientierung
5
Computer-assisted marketing
4
Consumer behaviour
4
Customer value
4
IT-gestütztes Marketing
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Marketingmanagement
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Beziehungsmanagement
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Customer satisfaction
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Datenverarbeitung
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Direktmarketing
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Erfolgsfaktor
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Kundenbetreuung
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Strategic management
2
Strategisches Management
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Agrarboden
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Agricultural soil
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Arbeitsgruppe
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Business-to-Business-Marketing
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Capital income
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Competitive advantage
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Consumers' preferences
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Corporate Social Responsibility
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Corporate social responsibility
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Cost-benefit analysis
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Customer experience
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Customer loyalty
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English
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Peppers, Don
4
Rogers, Martha
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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1
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
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2
Return on Customer : how marketing actually creates value
Peppers, Don
;
Rogers, Martha
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
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3
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011547747
Saved in:
4
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013192452
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