Managing customer experience and relationships : a strategic framework
Don Peppers, Martha Rogers
| Year of publication: |
[2022] ; Fourth edition
|
|---|---|
| Authors: | Peppers, Don ; Rogers, Martha |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 483 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-119-81533-4 ; 978-1-119-81535-8 ; 978-1-119-81534-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013192452