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~subject:"Kundenwert"
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Kundenwert
Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
Distribution channel
16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
15
Marketing management
14
E-commerce
13
Electronic Commerce
13
Internet marketing
13
Niederlande
13
Online-Marketing
13
Netherlands
12
Online retailing
12
Online-Handel
12
Marketing
11
Marketingtheorie
11
Dienstleistungsqualität
10
Marketing theory
10
Service quality
10
Theorie
10
Theory
10
Digitalisierung
9
Digitization
9
Data protection
8
Datenschutz
8
Direct marketing
8
Direktmarketing
8
Kundenbindungsprogramm
8
Loyalty program
8
Social Web
8
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18
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6
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Aufsatz in Zeitschrift
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4
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4
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1
Collection of articles of several authors
1
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1
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1
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1
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English
21
German
2
Dutch
1
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Verhoef, Peter C.
13
Wiesel, Thorsten
11
Skiera, Bernd
9
Donkers, Bas
3
Krafft, Manfred
2
Lhoest-Snoeck, Sietske
2
Nierop, Johannes Erjen Maurice van
2
Schulze, Christian
2
Villanueva, Julian
2
Aksoy, Lerzan
1
Berger, Sven C.
1
Doorn, Jenny van
1
Dorotic, Matilda
1
Gensler, Sonja
1
Kumar, V.
1
Lemon, Katherine N.
1
Melero, Iguácel
1
Ou, Yi-Chun
1
Ou, Yi-chun
1
Peters, Kay
1
Pfaff, Donovan
1
Pfeifer, Phillip E.
1
Reinartz, Werner J.
1
Sesé, F. Javier
1
Venkatesan, Rajkumar
1
Villanueva, Julián
1
de Jong, Martijn
1
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Journal of service research : JSR
3
Handbook of research on customer equity in marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Die Optimierung der Performance im Credit Management
1
ERIM report series research in management
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of electronic customer relationship management : IJECRM
1
Journal of the Academy of Marketing Science
1
Marketing : journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
Tijdschrift voor economie en management
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
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ECONIS (ZBW)
24
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
3
Customer lifetime value : een overzicht van de literatuur
Verhoef, Peter C.
- In:
Tijdschrift voor economie en management
49
(
2004
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10002506488
Saved in:
4
Customer value management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
5
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
6
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
7
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
8
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
9
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
10
Customer value modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
International journal of electronic customer …
9
(
2015
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
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