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Kundenwert
Lieferantenmanagement
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Supplier relationship management
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Beziehungsmarketing
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4
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Baxter, Roger
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Durand, Aurélia
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Geiger, Ingmar
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Kleinaltenkamp, Michael
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Creating and managing superior customer value
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
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2
Intangible value in buyer-seller relationships
Baxter, Roger
- In:
Creating and managing superior customer value
,
(pp. 27-98)
.
2009
Persistent link: https://www.econbiz.de/10003826393
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