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Kundenwert
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
48
SpringerLink / Bücher
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International journal of hospitality management
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Handbook of research on customer equity in marketing
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Journal of creating value
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Journal of marketing research : JMR
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Creating and managing superior customer value
11
Harvard business review : HBR
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Innovation in pricing : contemporary theories and best practices
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International journal of electronic customer relationship management : IJECRM
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Journal of marketing analytics : JMA
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Business horizons
10
Springer eBook Collection / Business and Economics
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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European journal of marketing : EJM
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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BASE
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1
Psychological ethical climate, leader-member exchange and commitment to superior customer value : influencing
salespeople
’s unethical intent and sales performance
Schwepker, Charles H. <Jr.>
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 72-87
Persistent link: https://www.econbiz.de/10011690139
Saved in:
2
Influence of the ethical servant leader and ethical climate on customer value enhancing sales performance
Schwepker, Charles H. <Jr.>
;
Schultz, Roberta J.
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010527074
Saved in:
3
Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>
;
Ingram, Thomas N.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 914-927
Persistent link: https://www.econbiz.de/10011564161
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
6
Rethinking the sales force : redefining selling to create and capture customer value
Rackham, Neil
;
DeVincentis, John R
;
DeVincentis, John
-
1999
Persistent link: https://www.econbiz.de/10000675326
Saved in:
7
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
8
Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
Saved in:
9
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2012
-
12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
Saved in:
10
The two minds of the buyer : the difference in expectations and perceptions towards sales personnel in turbulent market contexts
Kuhnle, Jennifer C.
;
Caemmerer, Barbara
;
Mulki, Jay P.
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009664024
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