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Der Wert von Kunden, die nichts bezahlen
Gupta, Sunil; Mela, Carl F. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10003787933
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What is a free customer worth?
Gupta, Sunil; Mela, Carl F. - In: Harvard business review : HBR 86 (2008) 11, pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
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The value of a "free" customer
Gupta, Sunil (contributor); Mela, Carl F. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003436731
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The value of a "free" customer
Gupta, Sunil; Mela, Carl F.; Vidal-Sanz, José M. - 2009
Persistent link: https://www.econbiz.de/10003972545
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The past, present, and future of customer management
Oblander, Elliot Shin; Gupta, Sunil; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 125-136
Persistent link: https://www.econbiz.de/10012301418