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Sources of social value in word-of-mouth programs
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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What is the true value of a lost customer?
Hogan, John E.; Lemon, Katherine N.; Libai, Barak - 2002
Persistent link: https://www.econbiz.de/10001704756
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Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
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Brave new world? : on AI and the management of customer relationships
Libai, Barak; Bart, Yakov; Gensler, Sonja; Hofacker, … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206