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The transformative value of a service experience
Blocker, Christopher P.; Barrios, Andrés - In: Journal of service research : JSR 18 (2015) 3, pp. 265-283
Persistent link: https://www.econbiz.de/10011336512
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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The cycle of customer value : a model integrating customer and firm perspectives
Martelo-Landroguez, Silvia; Barroso-Castro, Carmen; … - In: Journal of business economics and management 16 (2015) 2, pp. 467-481
Persistent link: https://www.econbiz.de/10011516001
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Empirical exploration of customer management focus and its impact on business performance
In: Ekonomický časopis : časopis pre ekonomickú … 68 (2020) 7, pp. 714-736
Persistent link: https://www.econbiz.de/10012591142
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Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela; Anzivino, Alessia - In: Marketing theory 21 (2021) 3, pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
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Co-destruction of value : a stakeholder conceptual review
Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...
Persistent link: https://www.econbiz.de/10012814492
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Business model to create value for a client of SPA and wellness hotels
Sztorc, Małgorzata; Savenkovs, Konstantins - In: European research studies 24 (2021) 3B, pp. 863-885
Persistent link: https://www.econbiz.de/10012666845
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Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
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Co-creation and the factors that influence a consumer's willingness to co-create value
Boadi, Portia Opoku; Liu, Yijun; Karikari, Ama Foriwaa; … - In: International journal of e-business research : an … 16 (2020) 2, pp. 17-31
Persistent link: https://www.econbiz.de/10012302675