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The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention

Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-215

Persistent link: https://www.econbiz.de/10003885206

Referral programs, customer value, and the relevance of dyadic characteristics

Armelini, Guillermo; Barrot, Christian; Becker, Jan U. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 449-452

Persistent link: https://www.econbiz.de/10011428954

Reward-scrounging in customer referral programs

Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398

Persistent link: https://www.econbiz.de/10011734866

The Impact of Technological and Organizational Implementation of CRM on Customer Acquisition, Maintenance, and Retention

Becker, Jan U.; Greve, Goetz; Albers, Sönke - 2009

In recent years, customer relationship management (CRM) has been a topic of the utmost importance for scholars and managers. Despite the evidence provided by numerous empirical studies, many companies that have implemented CRM systems report unsatisfactory levels of improvement. This study...

Persistent link: https://www.econbiz.de/10014209414