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Customer equity and market value : two methods, same results?
Silveira, Cleo Schmitt; Oliveira, Marta Olivia Rovedder de - In: Journal of business research : JBR 65 (2012) 12, pp. 1752-1758
Persistent link: https://www.econbiz.de/10009683138
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Comparing alternative approaches to estimate customer equity
Silveira, Cleo Schmitt; Oliveira, Marta Olivia Rovedder de - In: Marketing intelligence & planning 35 (2017) 5, pp. 611-625
Persistent link: https://www.econbiz.de/10011774601
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Predicting customer value per product : from RFM to RFM/P
Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins - In: Journal of business research : JBR 127 (2021), pp. 444-453
Persistent link: https://www.econbiz.de/10012494420
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Unifying customer, product and brand performance management
Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins - In: Academia : revista Latinoamericana de administración 35 (2022) 3, pp. 398-412
Persistent link: https://www.econbiz.de/10013369879