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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan - 2019
Persistent link: https://www.econbiz.de/10012105262
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Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan - 2017
Persistent link: https://www.econbiz.de/10011705406
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Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna - 2015
Persistent link: https://www.econbiz.de/10013427492