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Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment of a Subscription-Based Service Provider

Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - 2021

Problem definition: This paper empirically investigates how customer email engagement affects the profitability of subscription-based service providers. Service providers have been using email engagement to increase customer retention. However, it is unclear whether email engagement improves...

Persistent link: https://www.econbiz.de/10013231631

How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels

Tahali, Sara; Yildiz, Hélène - In: Brand, Label, and Product Intelligence : Second …, (pp. 129-141). 2022

Persistent link: https://www.econbiz.de/10013338063

Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing

Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - In: Manufacturing & service operations management : M & SOM 24 (2022) 5, pp. 2703-2721

Persistent link: https://www.econbiz.de/10014295355

Consumer satisfaction with a mass customized Internet apparel shopping site

Lee, Hyun-hwa; Damhorst, Mary L.; Campbell, J. R.; … - In: International journal of consumer studies 35 (2011) 3, pp. 316-329

Persistent link: https://www.econbiz.de/10009153232

Key drivers of services website loyalty

Sanz Blas, Silvia; Ruiz Mafe, Carla; Pérez Perez, Isabel - In: The service industries journal 34 (2014) 5, pp. 455-475

Persistent link: https://www.econbiz.de/10010379358

Models of customer experience for B2C e-commerce enterprises

Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33

Persistent link: https://www.econbiz.de/10011529132

The influences of system usability and user satisfaction on continued internet banking services usage intention : empirical evidence from Taiwan

Tsai, Huei-ting; Chien, Jui-lin; Tsai, Ming-tien - In: Electronic commerce research 14 (2014) 2, pp. 137-169

Persistent link: https://www.econbiz.de/10010404454

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

The influence of the assessment of internet websites offering tourist services on the manner of purchase of holiday packages

Szopiński, Tomasz - In: Economic research 30 (2017) 1,2, pp. 1655-1668

Persistent link: https://www.econbiz.de/10012224887

Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective

Toufaily, Elissar; Pons, Frank - In: Journal of retailing and consumer services 34 (2017), pp. 58-69

Persistent link: https://www.econbiz.de/10011628994

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