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Understanding customers' service experience : review and research propositions
Khan, Arif K.; Metri, Bhimaraya A. - In: International journal of business environment : IJBE 4 (2011) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10009155012
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It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael; Haumann, Till; Kraus, Florian; … - In: Journal of the Academy of Marketing Science 41 (2013) 6, pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
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Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos; Tsekouropoulos, Georgios; … - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
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Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth; Lobo, Antonio; Thaichon, Park - In: Journal of Contemporary Issues in Business and Government 22 (2016) 1, pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
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Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products
Isac, Nicoleta; Badshah, Waqar - In: Romanian economic and business review 14 (2019) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10012167421
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Understanding customer needs
Bayus, Barry L. - In: Handbook of technology and innovation management, (pp. 115-141). 2008
Persistent link: https://www.econbiz.de/10003769465
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Absicherung des Net Promoter Score : die Ermittlung von Konfidenzintervallen mit dem Bootstrap Verfahren
Schwarz, Oliver - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 105-115
Persistent link: https://www.econbiz.de/10003929449
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Nonlinear effects between satisfaction and loyalty : an empirical study of different conceptual relationships
Ho Huy Tuu; Olsen, Svein O. - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 239-251
Persistent link: https://www.econbiz.de/10008840807
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Understanding customer needs
Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 231-232). 2010
Persistent link: https://www.econbiz.de/10003945792
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Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili; Dimitriadis, Sergios - In: Qualitative market research : an international journal 15 (2012) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10009503728