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~subject:"Kundenzufriedenheit"
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Emotionale Werbung
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Kundenzufriedenheit
Werbung
13,792
Advertising
11,261
Emotion
10,557
Consumer behaviour
6,428
Konsumentenverhalten
6,322
Werbewirkung
4,293
Advertising effects
4,218
Theorie
2,558
Theory
2,502
Internet marketing
2,024
Online-Marketing
2,024
Wirtschaftspsychologie
1,905
Economic psychology
1,658
USA
1,474
Brand management
1,426
Markenführung
1,405
advertising
1,400
Deutschland
1,335
United States
1,297
Werbepsychologie
1,177
Marketing
1,161
Cognition
1,146
Kognition
1,138
Experiment
1,078
Psychology of advertising
1,056
Persönlichkeitspsychologie
1,006
Personality psychology
999
Relationship marketing
963
Beziehungsmarketing
953
Social Web
950
Social web
949
Markenimage
926
Brand image
916
Germany
882
Intelligenz
858
Customer satisfaction
837
Intelligence
836
Marketingmanagement
782
Markenartikel
776
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418
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112
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Article
738
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89
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Article in journal
711
Aufsatz in Zeitschrift
711
Aufsatz im Buch
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26
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19
Graue Literatur
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8
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1
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English
808
German
20
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Han, Heesup
9
Barnes, Donald C.
6
Prayag, Girish
6
Vázquez Casielles, Rodolfo
6
Hosany, Sameer
5
Ladhari, Riadh
5
Medler-Liraz, Hana
5
Vinh Van Thai
5
Chebat, Jean-Charles
4
Frese, Michael
4
Giardini, Angelo
4
Hanks, Lydia
4
Hyun, Sunghyup Sean
4
Lee, Choong-Ki
4
Mattila, Anna S.
4
Miao, Li
4
Surachartkumtonkun, Jiraporn
4
Svensson, Göran
4
Alrawadieh, Zaid
3
Amin, Muslim
3
Bagozzi, Richard P.
3
Baloglu, Seyhmus
3
Bilgihan, Anil
3
Busser, James
3
Cai, Ruiying
3
Calvo-Porral, Cristina
3
Cervera-Taulet, Amparo
3
Chi, Nai-Wen
3
Cobanoglu, Cihan
3
Du, Jiangang
3
Fan, Xiucheng
3
Folse, Judith Anne Garretson
3
Gremler, Dwayne D.
3
Guchait, Priyanko
3
Gustafsson, Anders
3
Ha Nam Khanh Giao
3
Herter, Márcia Maurer
3
Huan, Tzung-cheng
3
Hussein, Ananda Sabil
3
Jang, Soocheong
3
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Eric Cuvillier <Firma>
1
European Society for Opinion and Marketing Research
1
Marketing Research Congress <44, 1991, Luxembourg>
1
Technische Universität Dresden
1
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International journal of hospitality management
51
Journal of business research : JBR
29
Journal of retailing and consumer services
23
Journal of travel and tourism marketing
20
Journal of hospitality marketing & management
19
The journal of services marketing
19
Tourism management perspectives : TMP
14
International journal of contemporary hospitality management
13
Tourism management : research, policies, practice
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Psychology & marketing
12
The service industries journal
12
Service business
9
European journal of marketing : EJM
8
Journal of service theory and practice : JSTP
8
Services marketing quarterly
8
Journal of service research : JSR
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Journal of Asian finance, economics and business : JAFEB
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of the Academy of Marketing Science
6
Asia Pacific journal of marketing and logistics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of air transport management
5
Journal of marketing management : MM
5
Journal of service management
5
Managing service quality : MSQ ; an international journal
5
Marketing letters : a journal of research in marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of quality and service sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of services and operations management
4
Journal of business ethics : JOBE
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of international trade & commerce
4
Journal of management : JOM
4
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ECONIS (ZBW)
826
EconStor
1
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1
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827
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date (oldest first)
1
The influence of life satisfaction on nostalgic
advertising
and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
2
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
3
Overwhelming alternatives
Brasel, S. Adam
-
2004
Persistent link: https://www.econbiz.de/10003566682
Saved in:
4
Identification of the four-factor structure of customers' perceived fairness
Lee, Kyootai
;
Joshi, Kailash
;
Kim, Young Kyun
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10009270762
Saved in:
5
Transition economy and market factors : the influence of
advertising
on customer satisfaction in Serbia
Bakator, Mihalj
;
Dalić, Nataša
;
Petrović, Nikola
; …
- In:
Economic research
32
(
2019
)
1,3
,
pp. 2293-2309
Persistent link: https://www.econbiz.de/10012584248
Saved in:
6
Investigating the impact of
advertising
on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni
;
Hossein, Safarzadeh
;
Furuzandeh, Askary
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
Saved in:
7
Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
8
Customer acquisition, retention, and service access quality : optimal
advertising
, capacity level, and capacity allocation
Afèche, Philipp
;
Araghi, Mojtaba
;
Baron, Opher
- In:
Manufacturing & service operations management : M & SOM
19
(
2017
)
4
,
pp. 674-691
Persistent link: https://www.econbiz.de/10011770629
Saved in:
9
Moving forward : the role of marketing in fostering public transport usage
Gijsenberg, Maarten J.
;
Verhoef, Peter C.
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012534249
Saved in:
10
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
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