Showing 1 - 10 of 6,109
Persistent link: https://www.econbiz.de/10014430535
Persistent link: https://www.econbiz.de/10011616638
Persistent link: https://www.econbiz.de/10011597515
Persistent link: https://www.econbiz.de/10012208579
Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … fashion brands. Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey …, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital …
Persistent link: https://www.econbiz.de/10014536023
Persistent link: https://www.econbiz.de/10014442742
Persistent link: https://www.econbiz.de/10014454520
Persistent link: https://www.econbiz.de/10013375186
Persistent link: https://www.econbiz.de/10012053726
Persistent link: https://www.econbiz.de/10003354640