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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites

Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872

Persistent link: https://www.econbiz.de/10012288106

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

Analysis of consumers' response to brand community integration and brand identitfication

Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10010347450

Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational … elements of brand experience. Although online brand experience lacks physical presence such as a store, it still has the …

Persistent link: https://www.econbiz.de/10012911061

Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty

Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10012550272

An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

Persistent link: https://www.econbiz.de/10012695107

Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction

Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56

Persistent link: https://www.econbiz.de/10011645105

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

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