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~subject:"Kundenzufriedenheit"
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A relational insight of brand...
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Kundenzufriedenheit
Business-to-business marketing
3,524
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3,466
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1,567
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1,567
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Svensson, Göran
11
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Lee, Tzong-ru
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Otero-Neira, Carmen
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Padin, Carmen
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2
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
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The journal of business & industrial marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
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9
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6
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6
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
2
Marketing intelligence & planning
2
Springer eBook Collection / Business and Economics
2
The journal of services marketing
2
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asian business & management
1
Australasian marketing journal
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Customer engagement marketing
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
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Electronic markets : the international journal on networked business
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Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
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International journal of business excellence : IJBEX
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International journal of cross cultural management
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International journal of integrated supply management : IJISM
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International journal of management & enterprise development : IJMED
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International journal of networking and virtual organisations : IJNVO
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International journal of operations & production management
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ECONIS (ZBW)
162
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1
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
2
Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Mittal, Vikas
;
Han, Kyuhong
;
Lee, Ju-Yeon
;
Sridhar, Shrihari
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 615-643
Persistent link: https://www.econbiz.de/10012593932
Saved in:
3
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis
;
Katsikeas, Constantine S.
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
Saved in:
4
Markenwirkungen in der Automobilzulieferindustrie : ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772597
Saved in:
5
Customer loyalty in clusters: perceived value and satisfaction as antecedents
Callarisa Fiol, Luis J.
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business-to-business marketing
16
(
2009
)
3
,
pp. 276-316
Persistent link: https://www.econbiz.de/10003891860
Saved in:
6
Face-to-Face Kommunikation im Vertrieb von Industriegütern
Geile, Andrea
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893060
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7
Public service quality and customer satisfaction : exploring the attributes of service quality in the public sector
Rhee, Seung-kyu
;
Rha, June-young
- In:
The service industries journal
29
(
2009
)
11/12
,
pp. 1491-1512
Persistent link: https://www.econbiz.de/10003928483
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8
An integrated model of customer social exchange relationship : the moderating role of customer experience
Yi, Youjae
;
Gong, Taeshik
- In:
The service industries journal
29
(
2009
)
11/12
,
pp. 1513-1528
Persistent link: https://www.econbiz.de/10003928490
Saved in:
9
The effects of relational bonds on online customer satisfaction
Chen, Yi-ling
;
Chiu, Hung-chang
- In:
The service industries journal
29
(
2009
)
11/12
,
pp. 1581-1595
Persistent link: https://www.econbiz.de/10003928539
Saved in:
10
Effects of satisfaction, trust and alternative attractiveness on switching intentions in industrial customers
Yen, Yu-xiang
;
Horng, Der-juinn
- In:
International journal of management & enterprise …
8
(
2010
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10003937036
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