An integrated model of customer social exchange relationship : the moderating role of customer experience
Youjae Yi and Taeshik Gong
| Year of publication: |
2009
|
|---|---|
| Authors: | Yi, Youjae ; Gong, Taeshik |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 11/12, p. 1513-1528
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Austauschtheorie | Social exchange theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928490